Direct mail marketing remains a powerful tool in the marketer’s arsenal, boasting high engagement rates and a tangible connection with consumers. However, the effectiveness of direct mail campaigns largely depends on the quality of your mailing list. A stale or outdated list can lead to wasted resources, low response rates, and missed opportunities. Let’s look […]
The 5 Rights of Marketing
Whenever you build a direct mail, email, or multichannel campaign, it’s crucial to consider what one marketing consultant calls “The 5 Rights” of marketing. This list is a great way to condense a lot of marketing wisdom, so let’s look at those five rights. Use all five with every campaign, every time, and you’ll get […]
Ready to Drip to Success?
In a world where competition is fierce and consumer attention is fleeting, drip marketing has emerged as a powerful tool for businesses to connect with their audiences meaningfully and sustainably. How Is Drip Marketing Different? Drip marketing differs from conventional marketing, emphasizing long-term relationship building, education, and lead nurturing. Unlike short-term tactics, drip marketing focuses […]
What Goes into Creating a Great Print Ad?
Print advertising remains a powerful tool for reaching and engaging with audiences. A strategic approach is helpful for creating effective print advertisements that resonate with your audience. Here are seven tips for getting great results: Define clear, measurable objectives. Whether you aim to increase brand awareness, drive sales, or promote a new product, your goal […]
Fun, Memorable Ways to Promote Trade Show Events
After the dip in in-person trade show attendance following the pandemic, trade shows are experiencing a resurgence. In fact, according to event management company CVENT, spring in-person attendance at its events was 34% higher in 2023 than the previous year. Here are three “out of the box” ideas for promoting attendance at your next trade […]
5 Marketing Mistakes to Avoid
Learning from the missteps of others is a valuable opportunity in the marketing world. Direct Marketing News recently delved into the blunders of 13 direct marketers and their subsequent rectifications. Here, we distill five crucial lessons from their experiences: Not Knowing Your Audience One of the most common traps in marketing is assuming you […]
Marketing Differently Based on Customer Acquisition or Retention
Do you treat your customer acquisition and customer retention mailings the same? If so, you should reconsider. The two groups are quite different and should be marketed differently. Let’s take a closer look. Customer Acquisition Mailings Customer acquisition mailings focus on reaching potential customers who have not engaged with your brand. The goal is to […]
5 Tips for Better Direct Mail Pieces
Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let’s look at five considerations for creating standout mail pieces. Trim size. […]
Serif vs. Sans Serif Fonts: What’s the Difference?
Are you designing a new brochure? Postcard? Setting up an email template? The choice between serif and sans-serif fonts plays a pivotal role in shaping text’s visual identity and readability. Let’s examine the difference between these two font types and when to use each for maximum impact. Serif Fonts: Tradition and Elegance Serif fonts are […]
Heavier Weight Paper Is a Better Communicator
Are you creating a brochure? Postcard? Sales letter? When you use heavier-weight paper, it gets more attention. That attention translates into a more positive perception of your brand and, according to a study from SAPPI North America, increases the likelihood that your information will be shared with friends. The study, conducted by the Eagleman Lab, […]
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