One of the most common questions we hear is, “What’s the best way to bind this?” The answer depends on page count, budget, how the piece will be used, and the impression you want to make on your audience. Sometimes the decision is obvious. A 16-page event program and a 120-page catalog probably aren’t even […]

With so many nonprofits competing for attention, standing out can be challenging. While marketing has shifted heavily online, direct mail remains a reliable way to reach supporters in a personal, memorable way. Direct mail allows nonprofits to send targeted letters, postcards, or newsletters directly to supporters and potential donors. Because it’s tangible and focused, it […]

If there’s one printing mistake we see year after year, it’s this: waiting until the last minute. Rush jobs can mean fewer paper choices, limited finishing options, and higher costs—not because anyone did anything wrong, but because good printing simply takes time.  Proofing, scheduling, printing, and finishing all work best when there’s a little breathing […]

You’ve seen them—those pixelated black-and-white squares on posters, packages, and postcards. They’re QR codes (short for “Quick Response”) and they’re having a major moment, especially in print marketing. Scan one with your phone’s camera and it instantly opens a webpage, video, PDF, or more—no typing needed. It’s a quick, seamless way to connect offline materials […]

What is the difference between sales and marketing? Marketing encompasses the strategies used to attract, engage, and nurture potential customers before they are ready to buy. Sales is converting leads into customers through personalized interactions and closing deals. In other words, marketing happens before the buyer contacts you. Sales is what happens after. How much […]

Like a great salesperson, marketing copy must move your audience to action. This is the case regardless of channel—direct mail, email, in-store or exterior signage, or social media. Not a writer? We’re here to help! These simple tricks can get you started. Let’s take a look at 5 copywriting principles that will get your audience’s […]

What is a sales funnel? How do you draw someone into it using direct mail? The sales funnel is the journey prospects take from first becoming aware of a product to purchasing. For businesses, using the word “funnel” can help visualize attracting, nurturing, and ultimately converting leads into paying customers. A sales funnel can be […]

When sitting down to design a printed piece, details matter. Some things make your piece look like you’re just starting. That’s why it’s crucial to double-check the little things to ensure that your piece looks its best. Here are five typography mistakes that scream “beginner”! Fortunately, most of these can be avoided by adjusting your […]

Ever feel a bit lost when picking paper for your print projects? Terms like basis weight, points, and color cast can sound confusing, right? No worries! Here’s a handy guide to help you navigate the basics. Basis Weight: This term refers to how much a ream (500 sheets) of paper weighs at its standard size—the […]

Print advertising remains a powerful tool for reaching and engaging with audiences. A strategic approach is helpful for creating effective print advertisements that resonate with your audience. Here are seven tips for getting great results: Define clear, measurable objectives. Whether you aim to increase brand awareness, drive sales, or promote a new product, your goal […]