What is the difference between sales and marketing? Marketing encompasses the strategies used to attract, engage, and nurture potential customers before they are ready to buy. Sales is converting leads into customers through personalized interactions and closing deals. In other words, marketing happens before the buyer contacts you. Sales is what happens after. How much […]

Like a great salesperson, marketing copy must move your audience to action. This is the case regardless of channel—direct mail, email, in-store or exterior signage, or social media. Not a writer? We’re here to help! These simple tricks can get you started. Let’s take a look at 5 copywriting principles that will get your audience’s […]

What is a sales funnel? How do you draw someone into it using direct mail? The sales funnel is the journey prospects take from first becoming aware of a product to purchasing. For businesses, using the word “funnel” can help visualize attracting, nurturing, and ultimately converting leads into paying customers. A sales funnel can be […]

When sitting down to design a printed piece, details matter. Some things make your piece look like you’re just starting. That’s why it’s crucial to double-check the little things to ensure that your piece looks its best. Here are five typography mistakes that scream “beginner”! Fortunately, most of these can be avoided by adjusting your […]

Ever feel a bit lost when picking paper for your print projects? Terms like basis weight, points, and color cast can sound confusing, right? No worries! Here’s a handy guide to help you navigate the basics. Basis Weight: This term refers to how much a ream (500 sheets) of paper weighs at its standard size—the […]

Print advertising remains a powerful tool for reaching and engaging with audiences. A strategic approach is helpful for creating effective print advertisements that resonate with your audience. Here are seven tips for getting great results: Define clear, measurable objectives. Whether you aim to increase brand awareness, drive sales, or promote a new product, your goal […]

After the dip in in-person trade show attendance following the pandemic, trade shows are experiencing a resurgence. In fact, according to event management company CVENT, spring in-person attendance at its events was 34% higher in 2023 than the previous year. Here are three “out of the box” ideas for promoting attendance at your next trade […]

Learning from the missteps of others is a valuable opportunity in the marketing world. Direct Marketing News recently delved into the blunders of 13 direct marketers and their subsequent rectifications. Here, we distill five crucial lessons from their experiences:   Not Knowing Your Audience One of the most common traps in marketing is assuming you […]

Do you treat your customer acquisition and customer retention mailings the same? If so, you should reconsider. The two groups are quite different and should be marketed differently. Let’s take a closer look. Customer Acquisition Mailings Customer acquisition mailings focus on reaching potential customers who have not engaged with your brand. The goal is to […]

Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let’s look at five considerations for creating standout mail pieces. Trim size. […]