With so many nonprofits competing for attention, standing out can be challenging. While marketing has shifted heavily online, direct mail remains a reliable way to reach supporters in a personal, memorable way.
Direct mail allows nonprofits to send targeted letters, postcards, or newsletters directly to supporters and potential donors. Because it’s tangible and focused, it often earns more attention than digital messages alone.
How Nonprofits Use Direct Mail
- Fundraising appeals that share impact and request support
- Thank-you letters that strengthen donor relationships
- Newsletters and updates that keep supporters engaged
- Event invitations that encourage participation
- Membership or awareness campaigns that grow community support
Why Direct Mail Works
Personal connection
Printed mail creates an emotional, one-to-one experience that helps supporters feel connected to the mission.
Targeted communication
Audience segmentation allows nonprofits to send relevant messages based on interests, location, or giving history.
Measurable engagement
QR codes, personalized URLs, and response tracking help organizations measure results and refine future campaigns.
Stronger donor relationships
Consistent communication builds trust, encourages repeat giving, and helps attract new supporters.
Making Direct Mail More Effective
Successful campaigns combine clear storytelling, simple calls to action, and consistent outreach. Many nonprofits also integrate print with digital channels by directing recipients to landing pages or online donation forms.
Working with an experienced print partner helps ensure professional design, accurate personalization, and efficient mailing.
Furbush-Roberts Printing supports nonprofits with hands-on, personalized service, high-quality printing, and direct mail solutions that help organizations connect with their communities and advance their mission.