You’ve seen them—those pixelated b
lack-and-white squares on posters, packages, and postcards. They’re QR codes (short for “Quick Response”) and they’re having a major moment, especially in print marketing.
Scan one with your phone’s camera and it instantly opens a webpage, video, PDF, or more—no typing needed. It’s a quick, seamless way to connect offline materials with online content.
Why Use QR Codes in Print?
Print is tangible and trusted. But when you add a QR code, it becomes interactive and measurable. You can track clicks, engagement, and conversions, all from a printed piece.
Smart Print Uses for QR Codes
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Postcards & Mailers: Link to a coupon, landing page, or RSVP form
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Business Cards: Direct people to your LinkedIn, portfolio, or intro video
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Brochures & Booklets: Add product videos, reviews, or how-to guides
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Packaging: Offer instructions, recipes, or feedback forms
- Non-profit Appeal Letters: Direct donors to your website donation page.
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Event Materials: Share a schedule, slides, or social links
Tips
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Add a call to action: Tell people why to scan
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Link to mobile-friendly content
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Test before printing
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Customize your code to fit your branding
QR codes are a simple but powerful way to add value and action to your print materials. Want to make your next piece scannable and smart? Let’s talk.